Friday, 16 August 2019

Cadbury Dairy Milk Chocolate 30% less Sugar Review

After reading some negative reactions towards the new Cadbury Dairy Milk chocolate 30% less sugar version, I was intrigued to see how true the reviews were.
Cadbury Dairy Milk 30 percent less sugar

Cadbury Dairy Milk was always my absolute favourite chocolate bar but now I only buy dark chocolate (for the 'health' benefits). However, I really wanted to see how the reduced sugar version compared with the original as well as the differences in calories.

I’ve only found the lower sugar chocolate bar in the 85g size, but their website says it’s also sold as a single bar. The 85g bar has 24 squares with 6 squares worth 107 calories. This means one square has around 18 calories.
Cadbury Dairy Milk 30 percent less sugar
Cadbury Dairy Milk less sugar chocolate

Cadbury Dairy Milk chocolate
Cadbury Dairy Milk Chocolate regular version
The table below shows the nutrition comparison between a regular block of Dairy Milk and the new less sugar version:


30% less sugar
Regular Dairy Milk

Per 100g
Per 6 chunks
Per 100g
Per 6 chunks
Calories
503
107
534
147
Fat
31g
6.5g
30g
7.4g
Saturated Fat
18g
3.9g
19g
5.1g
Carbohydrate
42g
8.9g
57g
16g
Sugar
37g
7.8g
56g
15g
Fibre
18g
3.8g
2.1g
0.5g
Protein
5.8g
1.2g
7.3g
2.0g
Salt
0.18g
0.04g
0.24g
0.07g

As you’ll see, the reduced sugar Dairy Milk has a lot more fibre and this comes from the soluble maize fibre. It has slightly less protein and the sugar is down from 56g to 37g, or around 4.5 teaspoons less per 100g. It still gets a high (red) traffic light. Fat and saturated fat is still very high.

The squares are thinner than the regular bars which reduces the calories per square as well.

Cadbury Dairy Milk 30 percent less sugar

Onto the taste test. I offered the new chocolate to my family who were all happy to oblige in this little test. My youngest thought it tasted just as good as the regular Dairy Milk. I haven’t eaten Dairy milk in a long time, but it tasted every bit as good as I remembered. It does taste very sweet and this is without the addition of artificial sweeteners.

I think they’ve done a good job. It’s not a huge saving in calories. But if you’re actively looking to cut down on sugar and still want to eat Dairy Milk chocolate, this seems like a reasonable swap.

However, it does come in at a higher cost, as is so often the case with reduced sugar foods. At the time of writing, the reduced sugar Dairy Milk costs £1.49 for an 85g bar whereas the 110g regular Dairy Milk costs £1.50 (although it’s on special offer at £1.00).

What Cadbury says:

30% less sugar
Helping chocolate-lovers to manage their sugar intake better, the new bar has been two years in the making. Our team of scientists, nutritionists and chocolatiers have been working away to achieve the much-loved Cadbury taste, with 30% less sugar, no increase in calories, and absolutely no artificial sweeteners.

The science behind the bar
With their understanding of flavour technologies and material science, our development team have successfully replaced the physical functionality of sugar with fibre, preserving the structure of the chocolate and the unique texture of Cadbury Dairy Milk!

Delicious taste
And it’s not just the smooth texture that makes Cadbury Dairy Milk with 30% Less Sugar so delicious – it tastes great too! Our consumer research throughout 2017 and 2018 received fantastic feedback, with an official ‘Outstanding’ score in the most recent tests.

A wonderful world of choice
This new addition to the Cadbury Dairy Milk range is just one of a number of lower sugar alternatives that we have planned over the next two years. It’s part of our commitment to giving chocolate-lovers the opportunity to enjoy their favourite treats in moderation, and as part of a balanced lifestyle.


Ingredients:
Milk, Sugar, Soluble Maize Fibre, Cocoa Butter, Cocoa Mass, Vegetable Fats (Palm, Shea), Milk Fat, Skimmed Milk Powder, Emulsifier (E442), Flavourings, Milk Solids 20 % minimum, Cocoa Solids 20 % minimum, Contains Vegetable Fats in addition to Cocoa Butter.

Allergen Information
Contains Milk, May Contain Nuts

Suitable for Vegetarians.







Partnering with Fairtrade Foundation to impact the lives of coca farmers and their communities. www.cocoalife.org


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