Saturday, 9 April 2011

White Bread Is Less Popular Now

It's been a long time coming, but it seems at long last people are coming around the idea of eating bread other than white. Retail analysts, Kantar Worldpanel, say that sales of white bread have fallen by one percent over the past year. In comparison, purchases of brown bread have risen by six percent and seeded bread by nine percent.
Wholemeal bread
Photo: Flickr

Although it appears that the 'wholemeal is healthier' message might be getting through to people, shoppers are still buying double the amount of white bread than wholemeal. So there is still a long way to go.

Brown bread, however, shouldn't be mistaken for wholemeal. Although brown is slightly better nutritionally than white, wholemeal bread is far healthier because it’s made using the whole of the grain and isn't refined to the extent that white bread is. Therefore, wholemeal retains most of its nutrient content and is packed with B vitamins. Plus, wholemeal bread is high in fibre, which is good for a healthy digestive system. It's also filling, making it a good choice for dieting.

When it comes to calories though, wholemeal bread can contain a similar number of calories to white bread, so always choose medium or thin sliced over thick. And while the seeded breads are growing in popularity faster than plain wholemeal, they are also considerably higher in calories. That’s because of all those seeds. So if you're counting calories, go easy on the seeded bread.


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