
Researcher, Ioana Ungureanu, from the Givaudan Flavors Corporation, said “We’d like to be able to make their diets more enjoyable by masking the off-putting flavors of bitterness. Blocking these flavors we call off-notes could help consumers eat healthier and more varied diets. It could encourage them to switch to non-calorie soft drinks and help children and seniors swallow bitter-tasting medications.”
Although it wasn’t stated exactly when we could expect to see this miracle ingredient added to artificially flavoured food, it is certainly something to look forward to. Artificial sweeteners are found in so many products, including sugar free, low calorie, diet, fat free and low sugar food, drinks and medicines. A product such as this could especially benefit those who have a weight problem but don’t like the taste of artificially sweetened foods.
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