In an almost saturated (excuse the pun) health water market, it seems there’s always room for one more brand. It has to be different and stand out, and this one certainly does that.
Hey Like Wow ‘a revolutionary new soft drink’ is a flavoured vitamin rich water. While there are other vitamin waters out there, this one is quite unique in that you dispense the vitamins into the drink yourself.
About the drink:
‘Hey Like Wow is Sugarwise certified, vegetarian and vegan friendly. It contains pure mineral water only, topped with a cap containing a powdered fruit + vitamin formula (calcium, B6,C,D) that is released into the water as soon as the cap is pressed down, and is also the first UK soft drink to contain zero artificial colours, sweeteners, or preservatives.’There are two sizes – 250ml and 500ml. They all contain 33% RDA of Vitamins B6, C and D while 250ml varieties also contain calcium.
Flavours in the 250ml range: Orange; Blackcurrant; Apple, Pear & Lychee; Orange & Pineapple (calcium); Dragonfruit & Apple; Mango & Passionfruit or Apple.
Flavours in the 500ml range: Pomegranate & Acai; Lemon & Elderflower; Hibiscus, Grape & Pear; Mango, Lime & Coconut or Orange.
|Hey Like Wow: Orange, Blackcurrant, Apple, Pear & Lychee|
I’ve never liked drinking plain water, instead flavouring it with sugar free squash or choosing coconut water when I’m out and about. I also don’t like fizzy drinks, so was pleased to see these were of the non-fizzy variety.
The main downside with most sugar free drinks is they contain artificial sweeteners. Hey Like Wow gets around this by using Stevia and natural flavourings such as papaya powder.
The see through plastic bottles are coloured according to the flavour. However, the water starts off as clear because the vitamins and flavours are contained in the special lid. In order to release the powder into the drink you need to take off the plastic cap and push down the little red button on top.
|Hey Like Wow Bottle Lids|
|Hey Like Wow Bottle Lid - Open, push button, shake bottle|
|Hey Like Wow Push Button Top to release vitamins|
Anyway, onto the Blackcurrant. I’d kept this in the fridge so it was nice and cold and I ended up swilling it down while stuck on a crowded and overheated tube somewhere between Charing Cross and Baker Street. I found this quite refreshing and managed to get the plastic wrapper off without resorting to any implement other than my fingernail.
While I liked this flavour, my friend said it reminded her too much of Dioralyte – the rehydration drink! I couldn’t comment on that as I’ve never tried the stuff myself.
The Orange flavour wasn't offensive in any way and tasted similar to other orange flavoured waters. However, I found it tasted a bit 'chemically' if I'm totally honest, but my daughter thought otherwise and liked it.
Overall, there is a lot to like about these drinks, apart from the name, but that’s a matter of choice! Hey Like Wow may sound hip and trendy today, but for how long?
Once you get past the name and look into the ingredients, there’s nothing to concern yourself with. In fact, if you’re looking for something to drink, apart from water, it’s one of the healthiest drinks out there.
Low in calories, it has the benefit of added vitamins (though it doesn’t mention what form these vitamins are, not that most people will care) and has the novelty factor that may just encourage younger consumers to buy it instead of gravitating towards the more sugary drinks.
Pricewise it’s competitive too, costing just 99p for the 250ml version from Tesco. It’s certainly a lot cheaper than coconut water.
At the time of writing, Hey Like Wow is only available in Tesco supermarkets.
Ingredients Blackcurrant variety: Natural mineral water (98.4%), calcium citrate malate, papaya powder, natural flavouring, acid (citric acid), colours: anthocyanin, beetroot powder, blackcurrant powder (0.03%), vitamins (C, D and B6). Sweetener (steviol glycosides).
Nutrition per 250ml bottle (Blackcurrant): 11 calories, 0g fat, 0g saturated fat, 2.4g carbs, 2.2g sugars, 0g fibre, 0g protein, 0g salt, 0.46mg B6, 27mg vit C, 1.65mcg vit D, 120mg.
© Diets and Calories