Sunday, 20 January 2013

Arctic Roll (Sainsbury’s Ice Cream Roll) - NEW

According to a recent reports, sales of Arctic Rolls are up by more than 40 percent since last year. The original Arctic Rolls made by Birds Eye, were a popular British dessert in the 70’s and 80’s but gradually fell out of favour over the following years.

However, since the economic downturn, the Arctic Roll has been resurrected (by various manufacturers) as consumers search for cheaper food. 


If you're unfamiliar with the Arctic Roll, they're basically a swiss roll filled with ice cream. There's a layer of sponge cake spread with raspberry jam which is rolled around an ice cream centre to form a log shape.  Although they're a frozen dessert, the outer sponge stays soft so it can be served up and eaten straight from the freezer.

Arctic rolls started making a comeback in 2008 and now appear to be even more popular. At the time of writing they are available in Waitrose and Ocado online, however, a suitable alternative is a NEW version from Sainsbury’s called the Ice Cream Roll.

Like the Arctic Roll, Sainsbury's version consists of vanilla flavour ice cream, rippled and coated with raspberry sauce and wrapped in sponge.


I have bought Arctic Rolls in the not too distant past and thought I’d see how Sainsbury’s compared.

This is a 250ml roll which Sainsbury’s calculate has 88 calories per slice (if you slice it into 6). However, I divide it into 8 and add some extra fruit. This gives each slice 66 calories.

Everyone was very excited as I was dishing this up and were equally as enthused while eating it. Funny how they never get this excited when I've spent ages creating my own home-made desserts. As far as I could tell, Sainsbury's Ice Cream Roll tastes just like the original Arctic Roll, with a soft sponge on the outside and a firm ice cream on the inside.


Unfortunately, there is a long list of ingredients which I suppose is to be expected since it’s selling for £1. On the plus side, it's low in fat and low in salt.

As a comparison, the Original Birds Eye Raspberry Arctic Roll has 207 calories per 100g and is sold at Waitrose or Ocado online.

Sainsbury’s Ice Cream roll can be found in the freezer section of Sainsbury’s supermarkets.

Nutrition Information per 100g: 212 calories, 3.5g protein, 38.3g carbohydrate. 27.2g sugars, 4.9g fat, 2.8g saturates, 0.7g fibre, 0.25g salt. Suitable for vegetarians





If you want to have a go at making your own ice cream roll - here's a recipe from the BBC Food Recipes.

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