If you regularly purchase Weight Watchers foods, you’ve probably noticed their products are taking on a whole new look. After updating their label information with the hugely successful New ProPoints
in November 2007, Weight Watchers UK are overhauling their old style packaging by giving it a ‘vibrant and appetising’ new look.
According to research group Kantar, Weight Watchers is the number one brand within the £2.3bn low calorie category, with a total brand value of over £327m.
During this transition time, you’ll see a mixture of the old style packaging alongside the new packs on the shelves. The new packaging with its fresh, vibrant look in eye-catching shades of blue, are instantly recognisable.
|Before - Old Style Packaging|
|After - New Updated Packaging|
Weight Watchers appointed the design agency Blue Marlin to create the new packaging rebrand which, according to Packaging News, looks set to be one of the biggest grocery relaunches of the year.